WILKA meets virtual reality
Since the beginning of November, customers and interested parties have the opportunity to learn about about product innovation and further development at the virtual WILKA trade fair stand. "Our virtual trade fair stand is not just a digital copy of our real trade fair stand," says WILKA Managing Director Robert Schlieper. "Virtual reality also makes it possible to create imaginary experiences for the visitor that cannot otherwise be experienced." The spectrum ranges from guided tours of the exhibition stand to virtual WILKA employees and controllable 3D product graphics. In contrast to real trade fairs, the WILKA Schließtechnik’s virtual trade fair stand will not only be open for a limited period of time. It will be available permanently, as a showroom, for all customers and interested parties, and will also be continuously expanded. "Trade fairs have always provided a good platform for exchanging information on the market and presenting product innovations," explains Robert Schlieper. "With our virtual exhibition stand we would like to give our customers and interested parties the opportunity to easily inform themselves about our products and developments even during these difficult times – and to do so interactively, concisely, and at a glance.”
All those interested can access the virtual WILKA trade fair stand at https://messeEN.wilka.de. WILKA Schließtechnik GmbH regularly publishes information about product innovations at the virtual trade fair stand in its newsletter.